Best Life Insurance Companies

Posted on June 23, 2015

Locating the best life insurance companies is much like walking into a giant grocery store with an especially strong sweet tooth. Where do people even begin to look?

The sugary snacks aisle? The checkout lane while using the grab it and go choices? Or do you take a walk down the baking aisle and think about a cake, brownies or specialized cookies? You know, a box of ice cream bars or maybe a big bucket of Neapolitan may perhaps go great with the aforementioned items...

Let's say you decide ice cream does sound like the chosen one for today. So you make a bee line towards the frozen section sure you know exactly what you look for. Yet, when you reach the aisle, there tend to be six different doors, many with huge selections connected with brands, flavors, and different options to choose from. Overwhelmed again, I see?

This can be how it feels to purchase life insurance--it's frustrating. In the beginning, you can't decide what kind you need, and once you do come to a decision, you have to go find the best company to satisfy your family needs and wants. We're going to try and help you make this particular decision, or at least help it become simpler--much simpler.

Finding The Best Life Insurance Companies In The United States

If you're like lots of people we've worked with in previous years, you don't even understand how many choices you really have in terms of picking the best policy from the best life insurance companies until you've reviewed massive choices, at least 50.

Just because you could have your car, your homeowner's, or your small business insurance with a reputable company, does not mean it's the absolute right place to buy your life insurance policy in addition. In fact, you're probably significantly better off not accomplishing this, because you'll have a much wider selection of companies all bidding for your business, with a larger selection of policy types as effectively. Don't get tricked into thinking it is possible to lower your rates through 'bundling' your policies, due to the fact it's bogus.

To place this into perspective, you wouldn't expect you'll buy every piece of clothing you could have from the same shop, right? The same goes with shoes, ties, purses and jewelry. I can't imagine the scenario where someone would attempt to purchase all their clothes at the same store just not to have to go look somewhere else for a better choice of articles, a better fit, or maybe a better style altogether.

Buying yourself insurance privately will more often than not yield you a better premium saving you thousands.

The best insurance carriers forever insurance are those who provde the exact policy you will need, for the best price you may get, with the stability and financial foundation most of us expect of a multi-million or even multi-billion dollar institution. If you aren't confident the company you do business with will probably be here in 5, 10, or twenty years, how can you be confident in a product which needs to last in the same way long?

There are several characteristics you'll want to focus on when narrowing down your list of best life insurance companies to choose from:

  • Financial Strength
  • Company Type
  • Agent Type
  • Level of Service
  • Quality Score
  • Risk Tolerance

There will be more than this, but focusing on these will let you get down to 8 or 9 that happen to be most appropriate for people. While some carriers might have what you need, it might not be the best solution due to health rating you'll acquire, the level of service you require, or simply, price.

Finanical Strengths

This one is actually paramount. Choosing a company that will be outlasted by its individual product is not one you need to deal with. While it could be nearly impossible to sit back and rummage through the financial documents of all the so-called possible companies, it is possible to get a good idea of where they stand financially through reviewing their financial rankings through independent rating companies.

A. M. Best, Fitch, Moody's and Standard & Poor's include the major credit rating companies, with A. M. Best one of several go to for the life span insurance industry. While these ratings really are a perfect measure, they are typically close. Look for a carrier with nothing below an "A-" from some sort of A. M. Best, and we recommend not going any additional down. This isn't to say it means another company is not a great fit, but we're looking long-term. You need your company being solvent to pay a claim at once--debts don't wait.

Other financial signs to consider are company surpluses, total company assets and in-force guidelines, and total liabilities on the books. Most companies will publish this type of information on their website to market transparency and to always be compliant where necessary, but someone as being A. M. Best can furnish these as well.

Types of Companies

There are a couple of type of life insurance providers, and it's the inside structure and operating personnel that make them different. One kind of company is called mutual, and the other is actually stock held.

A mutual company is individual who is owned entirely by those who give your business to the company. The only way to own a bit of the company is to obtain their product, and they answer straight away to their customers. Typically, rewards, or excess gains and funds acquired throughout the year, are distributed back to be able to consumers. These dividends are never guaranteed, but some companies have been paying for over 160 years in a row. The type of broker you'll deal with is very likely to be an in-house, or even captive, agent, so you might want to find a local broker or call the company directly to manufacture a purchase.

A stock held company is individual who has gone public, and not owned by it's policy owners. They are traded on the stock exchange, like the New York Stock exchange (NYSE), NASDAQ, or any available market for anyone as a part owner.

Agent Types

As briefly alluded to be able to above, there are also two kinds of agents: captive and independent. By choosing a certain kind of agent you prefer to do your business with, it will limit what companies you gain access to because each type has its own kind of agent.

Captive agents are those who find themselves employed directly by the company for whom they offer insurance. They typically don't sell for any other carriers, although certain kinds of contracts now allow the item. However, first and main, they must continue to market their companies insurance so that their active status. These will also be local agents by and large, operating in small cities to big cities around America.

Independent agents are those who find themselves not employed directly with any carrier, but rather as many as they need. If you've heard of the coined term broker in relation to life insurance agents, they are one in the similar. By offering many carriers at the same time, they are able to be able to 'shop your rate' rapidly and efficiently, and knowledgeable independent agents are trained with different products as well as their underwriting guidelines. If you need access to a common companies policy, however, they will not be able to assist people.

Levels of Service

As with any industry, the degree of service you receive from a company can vary commonly. This will be the hardest element of a carriers reputation to evaluate. You can first check with from people you know to get a reference to a company or agent who we were holding exceptionally satisfied with. It's also possible to read reviews online, dial a few companies to see how quickly you may get access to someone, or even find several agents to see that's most responsive and valuable.

The fact of the challenge is, you won't need to confer with your life insurance agent that much. Communication is very important at first as you'll both need to come to terms on the your goals are, your capacity to pay is, and what product and company really are a best fit. But other than that, you will likely only consult with your agent at 12-monthly reviews, product changes similar to conversions or new cyclists, and when maintenance is necessary for contact information or even beneficiaries. An exceptional agent is individual who is proactive, not reactive, throughout these matters.

Premiums (Cost)

For most consumers this will probably be one of the bigger determinations in where they'll place their business--let's be honest, only 1% of all life insurance very pays out, so why pay top dollar? A life insurance policy is no more than a promise on a bit of paper, so it's not rare to think they're all alike and that the lowest cost policy is the best one.

But there is some truth to it. Every life insurance company is essentially selling the identical thing, with very minimal differences. Should you need a very basic policy without any amazing features, your price sensitivity provides merit. If you need something such as estate planning, stop and think twice because the standard of company will really make a difference based on what you'll want to accomplish.

Risk Tolerances

If you really have a reduced risk tolerance, you're probably very likely to go with a brand you currently know rather than the company you've never heard of, and that's perfectly very good--these tend to be the Progressives, the State Farms, and other big brands. There are a handful of insurers who have been around for a long time who have very home names. There's no reason not to give your business to them.

If a big brand name doesn't matter to you and you also want the simplest coverage at the most affordable rate, then you most likely have a higher chance tolerance. You can forego the particular discussions of financials and company types and simply seek out what policy solves your family needs with the right selling price.

Our Top Life Insurance Carriers For 2015

Based upon our experiences, financial rankings, reviews from customers as well as consumers, and overall solution availability, below is our top 10 life insurance companies selection:

  1. Northwestern Mutual Life Insurance Company
  2. New York Life Insurance Company
  3. Massachusetts Mutual Life Insurance Company
  4. MetLife (Metropolitan)
  5. Banner Life Insurance Company
  6. Transamerica Life Insurance Company
  7. Prudential Life Insurance Company
  8. Fidelity Life
  9. Principal National Life Insurance Company
  10. Protective Life Insurance Company

Please refer to our directory of no exam life insurance companies if you want to skip the medical.

Northwestern Mutual

Unquestionably, Northwestern Mutual is our best life insurance company for 2015, for many different reasons.

Northwestern but has existed for over a hundred years, providing some of by far the most competitive permanent products from the entire life insurance industry. Backed up by perfect ratings from all four major credit rating companies, they're one of just a number of companies with a perfect score.

While consumers see increased prices for term and limited option of product (sold exclusively through company agents only), the two of these downfalls are masked through an institution with $220 billion dollars in assets, a long standing history, a strong financial portfolio, and offering future.

You will gain access to insurance products, like participating experience of living insurance, to full-scale investments to fit every need in the household or business. They have been on top of the industry for nearly a decade now.

Discover our full Northwestern Mutual review.

New York Life

Coming in a close second place, New York Life is a close match to Northwestern Mutual.

Having been in enterprise nearly 170 years, they are one of several longest standing life insurance carriers in the us. They, like Northwestern, have the top charts scores from all four of the rating agencies who review finance institutions, putting them in high level company.

New York Life includes a most excellent suite connected with exclusive products offered using their agents only, and expect you'll pay the price for that extra quality, brand, as well as benefits. They are in addition the underwriting institution at the rear of the highly acclaimed AARP (yes, the senior benefit company), just about the most recognized names for mature benefits.

Expect a superior product out of this carrier who has offered dividends for over a century consecutively, without fail.

See our full New York Life review.

Massachusetts Mutual

Massachusetts Mutual, our third place contender for that year, is yet another a life insurance policy company in our top three being owned by its policyholders, but not by investors. Having a mutual insurer is high on the priority list when it comes to quality and consistency.

One of the larger companies we reviewed to arrive over $500 billion as a whole assets, Mass Mutual provides perfect ratings from many major rating agencies, apart from Moody's, putting them one of the strongest, financially stable carriers in the us.

Another reason Massachusetts Mutual is ranked so high this coming year is its focus not just only insurance, but fiscal planning wings of its core business model. Many carriers have chosen to present life insurance, but few have made such substantial strides as Mass throughout integrating insurance and assets together.

See our full Massachusetts Mutual review.


MetLife continues being the largest provider of life insurance in the states, but this was too few to put them from the top 3 for the year 2015.

The largest, best name in life insurance plan, the Metropolitan Life brand could be the giant of the industry. Since the civil conflict, MetLife has been offering a life insurance policy to fit any budget, any business, or any kind of need. Among these wants, other insurance products via dental to disability can be purchased all under one top.

Although it's harder for getting accepted with MetLife than a great many other companies, they offer an incredible lineup of products, which include term, universal and whole. The ratings received by all four credit agencies are fantastic, and MetLife has secured "A" ratings through the board.

Metropolitan Life even offers an affinity to dealing with those with specials needs, so consider this in the event it fits your considerations. Not many companies are well suited to helping those who can't help themselves.

See our full MetLife review.


The hands-down go-to company for term life insurance in 2015, Banner has become just about the most aggressive insurers on pricing for your term market. They are rarely beat for normal term life prices.

Although an excellent monster sized brand like the majority of its competitors, Banner can be a long standing life insurance company who not only provides competitive premiums, but underwrites several very high risk categories most other insurers shun.

$600 billion dollars of a life insurance policy are currently in force with Banner Life, and they're housed in a financial conglomerate with nothing but "A" ratings from the particular agencies who rate all of them.

In addition to their particular term product, they give a very competitive universal life substitute for fit the needs of the permanent insurance crowd. Nonetheless, they don't offer any true experience of living products; they stick about the they know best.

See our full Banner Life Insurance Company review.


Just falling short of our top 5, Transamerica can be a century old insurance company using a great group of product choices to satisfy any need.

Nearly famous for it's prominence from the skyline of San Francisco on your own, Bank of America's purchase of Occidental and re-branding to Transamerica has given the company new life since its inception more than 110 years ago. Nowadays, they host "A" ratings from all four rating agencies.

Transamerica Life provides an excellent variety of a life insurance policy, including term, universal, whole and accident. Outside of these insurance arms, there tend to be additional resources for assets, if you so decide on, where Transamerica and their particular subsidiaries are competitive.

Transamerica can also be international, something many of the top 10 best life insurance companies can't even claim.

See our full Transamerica Life Insurance Company review.


Prudential can be a household name, and their industry prominence and niche underwriting provides gotten them into our top 10 best life insurance companies list this coming year.

Extremely successful in several smaller aspects of life insurance, Prudential also has leveraged its brand as a leader in the life insurance industry as a whole. This 140 year old financial institution is a premiere insurance company, with ratings of "A" or better from all the rating agencies. In competition with MetLife for many of us life insurance sold, Prudential did acquire the highest in world wide web premiums, topping $13 billion dollars.

Although there is no expereince of living availability, 'Pru' does have term, universal and indexed universal to fill their particular portfolio of products. Non-life insurance plan options include accident, critical illness, disability, and far more.

Prudential has exceptional underwriting pertaining to smokers, aiding all types: cigars, e-cigarettes, chewing tobacco, dip and pipes.

See our full Prudential Life Insurance Company review.


Most highly recognized for the investment side, few realize how effectively Fidelity has moved inside life insurance industry.

Although it's toward the underside of our top 10 list for best a life insurance policy companies, it has an exclusive place among the graded a life insurance policy niche, earning its spot from the overall category for 2015. Fidelity is liable for new advances in the market industry, including it's hybrid a life insurance policy product line.

The company itself is aged and renowned, and has more compared to $100 million of in force life insurance policies. There are term products, whole living, and no exam guidelines available through Fidelity. Since the carrier continues to accept change, look for these to rise more towards the highest in the coming years.

Fidelity has received an "A-" from a. M. Best, one of the top rating agencies.

See our full Fidelity Life review for more information.


Another rising carrier forever insurance is Principal, to arrive at number nine on our directory top 10 life insurance plan carriers we reviewed.

Although it is more highly rated than most of our other companies around the list, including four rankings of "A" or better, Principal does not quite hold the footprint yet of the best in class company.

One of the leading reasons Principal Life Group made our list has not been only their host connected with term, universal and changing universal life products, but their no exam a life insurance policy underwriting which allows consumers to order up to $1,000,000 throughout coverage, regardless of which sort of insurance they decide on. This doubles the industry allowance on death benefits.

Principal has more than just life insurance involving its offerings, including fiscal investments through subsidiaries.

See our full Principal Life Insurance Company review.


Squeaking into our directory best life insurance businesses at number ten is actually Protective, a company many haven't heard of just yet. Despite this particular, they have a dominant foothold within a couple of sector within the industry.

For more than a hundred years now, Protective has lived nearly its name in guarding households and businesses all across north america. With more than 5 subsidiaries, a global presence, four separate "A" rankings, and a huge volume of policyholders, Protective is getting noticed for the first time in a major means.

You will have your pick of term life insurance, universal, or variable universal, where Protective is incredibly price competitive. Especially having its universal products, Protective is one of the few companies who offers permanent insurance for those tiers of fully underwritten a life insurance policy.

If you are contemplating permanent coverage for property planning, Protective may always be among your considerations.

Discover our full Protective review for more detailed info.

Click HERE for our full list of life insurance companies.

All reviews are your own, based on our individual criteria, knowledge, experience, consumer reviews, and more, and they are not endorsed by any company. Additional companies will always be added, and the record may change at our discretion with full disclosure connected with such.

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