Today we’re looking at a local pet sitting site to get an idea of what it takes to rank in a small to medium sized city.
The site we’re looking at:
Atlantic Pet Sitting is a great local company who specializes in all kinds of pet services, from house sitting while you’re gone to taking animals out for exercise. They’ll even stop by the local pet store to grab something you might need while you’re away. There isn’t much competition for the term, although there are a couple local companies who have been around longer. These other small companies have little to no exposure online, but do have a few basic citations, social media pages, and small mentions on local blogs. Even if you stumble across their sites, they’re not pretty.
Atlantic Pet Sitting is above and beyond the best looking Myrtle Beach pet services site. They also have excellent social media accounts with tons of daily updates, pictures, interactivity among others, and even personalized photos for customers having their pets taken care of.
Here are their social media accounts:
You can see they are very active, which is a great local SEO ranking factor.
They also have several great mentions on the web:
- Here’s a mention at PetSitLLC where they have their own page on myrtle beach pet sitting.
- Here’s a great story about how the company was started and why they became a pet sitting company.
- They even placed second in a local competition for best pet sitter in myrtle beach.
The on site SEO is done well, and the site already ranks for several terms within the local town. They have their NAP information where required, links to social media, and a well developed architecture to their site, making this a great starter for a local SEO case study.
While they do have a long list of citations (see below), they are still new and haven’t gotten a flourishing amount of reviews. While these won’t be a large factor considering the weak competition, it would improve results in the map pack, especially with Google+ reviews.
Here is a short compilation of some of their citations, which are consistent and complete, making them strong signals to rank in search engines:
Obviously, they have done their homework.
In looking at the data, they will probably be ranking within the top 3 very quickly, and unless a big player comes along, there shouldn’t be any loss of rankings whatsoever.